VODAFONE Gears Up For Top Spot

Vodafone will soon move a step higher to become the preferred mobile phone service with the introduction of improved services.

The recent agreement between Vodafone Ghana and Huawei Technologies, China to inject USD120 million into the operations of the company is expected to facilitate the provision of 2G/3G technology services for the company’s Onetouch mobile subsidiary service.

Head of Corporate Communications Major Rtd. Albert Don-Chebe tells CIO Business World the investment would improve existing services, add new technologies and ensure that Onetouch becomes the number one mobile phone service in the country.

“Naturally, customers will move to a company that provides efficient and modern services to its customers, therefore when our services improve it is envisaged that many customers both decided and undecided will move to the Onetouch network. This will result in a change in the positions of companies in the industry. Our immediate goal is to move from the third position to the second and later the first position”.

Vodafone UK, which acquired 70 per cent shares in Ghana Telecom for USD900m in a controversial deal in June 2008, has so far sought to improve call drops and respond faster to fault detection.
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Onetouch currently has less than 20 per cent shares of the total mobile telephone subscribers but hopes to change its fortunes with the implementation of the improvement programme.

Don-Chebe was confident a lot will change in the current services with the huge investment as fault incidence rate will be drastically minimized while call drops will be a thing of the past.

Other enhanced services will also be introduced on the network For the business community, Don- Chebe believes the investment will provide a first class technology and offer an affordable, data-oriented and effective cross-border communication.

He adds, “the aim of the investment is to significantly enhance network quality and increase customer satisfaction on the Onetouch network. For the industry, our network quality will set the tone for others to emulate and thereby improve the telecommunications sector in general”.

By Emily Aggrey